100 Percent Pure Maracuja Oil Vegan Mascara

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*Please note, this product has had a reformulation update as of February 2025. Please read the updated ingredients list below for Dark Chocolate. 

Overview:

What it is: A natural, vegan, lash-volumizing, mascara from 100% Pure that lengthens and separates lashes.

Why you'll love it: This vegan, volumizing mascara from 100% Pure lengthens, separates, and glosses lashes. Formulated with cocoa, coffee beans, tea and maracuja oil from passion fruit, this mascara smoothly coats each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip, making application a breeze for dramatic colour and feathery, natural looking volume. Suitable for sensitive skin and eyes. 


Choosing Your Colour:

Black Tea - A midnight black.

Dark Chocolate - A deep, cocoa brown.

Blackberry - A deep, neutral purple. This shade only"tints," eyelashes and is not the same effect as conventional vibrant shades.

Made in USA | Product Size 0.35 oz / 10 g

Ingredients: How to Apply:

Customer Reviews

Based on 5 reviews
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s
s.
So good

The smell is so good... that alone makes me love using it!

A
Anonymous
So far so good!

Have used the Maracuja Oil Mascara for a very short time. So far, I am finding it satisfactory. I find the colour to be more pronounced! Blackberry...

B
Bena
Long lasting!

This mascara gave me longer and thicker eyelashes. I like the fact that it is wet when applying. It dries out fast so you have to apply as much as you want quickly. The product lasted a long time. It goes away pretty well with a washcloth and it didn't give eye irration. I don't know if it the best since I didn't try other brands in the category of vegan and natural mascara. Comparing to all the chemical mascaras from the drugstore, this is way better!

S
Sienna
Wet formula

Personally I prefer the original. This formula is a bit wet for my liking and smudges on me, but mascara is so personal so you never know.

T
Tiffany
Not very good

I love love love the other 100% Pure fruit pigmented mascara but this one does not live up to expectations. The formula is very thin and oily and barely sticks onto lashes. I'm not sure if I'll even be able to continue to use it as product barely comes off. Stick to the other mascara

Hi Tiffany! Thanks so much for sharing this honest review. This is definitely a 'wetter' formula. The original formula remains our best seller. This one is a great option for vegans (no beeswax) but also, we find that mascara is SUCH a personal product, in the sense that each mascara tends to perform so differently on each person.